Sponsor a Powerful Message
Your Brand + Great Causes
Support a Great Cause
Build Brand Awareness
Gain Consumer Confidence
Smart Brands Help People
Establish a Positive and Socially Responsible Image
Sponsoring a cause-based marketing campaign can be a strategic move for brands seeking to establish a positive and socially responsible image. It provides an opportunity for brands to align themselves with a meaningful cause, demonstrating a commitment to social responsibility. Consumers increasingly value brands that go beyond profit-making and actively contribute to societal well-being. By associating with a cause, a brand can build a more emotional connection with its audience, fostering loyalty and positive brand perception.
Sponsoring a cause-based marketing campaign is a multi-faceted strategy that not only enhances a brand’s image but also expands its reach, differentiates it from competitors, and generates positive media coverage. By aligning with a cause, brands can demonstrate their commitment to social responsibility and connect with consumers on a deeper, more meaningful level, fostering a positive and lasting relationship.
Supporting a campaign to help homeless veterans was a great strategic move for us. Not only did we get great exposure, we supported a great cause.
Prophecy Onasis, CEO – Radiant Technologies
We’re Running Ads
Cause-Based Ads and Counting
Why Cause Based Marketing?
Cause-based marketing allows brands to tap into a broader and engaged audience. Many cause-driven campaigns attract a passionate and dedicated community. By sponsoring such initiatives, a brand gains access to this community and can leverage their enthusiasm and advocacy for the cause. This not only expands the brand’s reach but also positions it as a company that cares about issues important to its target audience. As a result, the brand is more likely to be top-of-mind when consumers make purchasing decisions.
Cause-based marketing can differentiate a brand from its competitors. In a crowded market, where products and services often have similar features, a commitment to a cause can set a brand apart. Consumers are increasingly making choices based on values, and sponsoring a cause demonstrates that a brand is invested in making a positive impact on the world. This differentiation can lead to increased brand preference and market share.
Sponsoring a cause-based marketing campaign provides ample opportunities for positive PR and media coverage. The media is often interested in stories that involve companies contributing to social causes. A well-executed campaign not only benefits the cause but also generates positive coverage for the brand. This media exposure can enhance the brand’s visibility, credibility, and overall reputation, ultimately contributing to long-term success and growth.
Workforce Development
Attracting a Workforce
Attracting a workforce takes time, effort, and marketing (that’s where we come in). We work with nonprofits in the workforce development sectors to help market their towns, cities, and states.
Building Economies + Helping People
Helping people find great jobs in great locations helps local economies and people’s livelihood. That’s what we can a win-win and that’s what we do everyday. Let us be the marketing experts and help build economies by marketing to great employees and productive citizens.
Brands can get involved
Support a Campaign
Enhanced Brand Image
Associating with a company running cause-based marketing campaigns allows a brand to align itself with positive social causes, contributing to an enhanced brand image and reputation.
Increased Consumer Trust
Consumers are more likely to trust and support brands that actively participate in cause-based initiatives, fostering a sense of trust and loyalty among the customer base.
Positive Sales Impact
Consumers are increasingly making purchasing decisions based on a brand’s values. Brands engaged in cause-based marketing can experience increased sales as consumers choose products that align with their own social and ethical beliefs.
Become a Sponsor
Sponsoring a campaign to end child hunger was a no-brainer. We were able to help a great cause while building consumer trust for our brand. We’ll run many more campaigns with Ads of Change!
Natasha Rainey, CEO – Robot Face
It’s A Win-Win
Why Get Involved?
Enhanced Brand Image
Associating with a company running cause-based marketing campaigns allows a brand to align itself with positive social causes, contributing to an enhanced brand image and reputation.
Differentiation in the Market
In a competitive market, involvement in cause-based marketing sets a brand apart from its competitors. It becomes a distinctive factor that can influence consumer choices, especially when products or services are otherwise similar.
Media Relations & PR
Involvement in cause-based initiatives attracts media attention, leading to positive public relations and increased visibility. The media often highlights companies contributing to social causes, offering valuable exposure for the brand.
Increased Consumer Trust
Consumers are more likely to trust and support brands that actively participate in cause-based initiatives, fostering a sense of trust and loyalty among the customer base.
Positive Sales Impact
Consumers are increasingly making purchasing decisions based on a brand’s values. Brands engaged in cause-based marketing can experience increased sales as consumers choose products that align with their own social and ethical beliefs.
Employee Morale
Employees often take pride in working for a socially responsible company. Involvement in cause-based marketing can boost employee morale and engagement, contributing to a positive workplace culture.
Access to Engaged Audiences
Companies running cause-based marketing campaigns often have engaged and passionate audiences. Partnering with such companies provides a brand with access to these communities, expanding its reach and connecting with a more dedicated consumer base.
Community Building
Participating in cause-based marketing campaigns facilitates community building. The brand becomes part of a larger movement, fostering a sense of community among its customers and creating a shared sense of purpose.
Long-Term Sustainability
Aligning with a company running cause-based marketing campaigns reflects a commitment to long-term sustainability. It positions the brand as one that cares about more than just profits, appealing to environmentally and socially conscious consumers.
The Time is now
We Have Your Back!
Sponsor a campaign today and help make the world a better place while driving meaningful value for your brand.